Soumya Sriraman joined BBC Worldwide Americas as Executive Vice President Home Entertainment and Licencing in 2011. Her role involves expanding the business through new products, maximizing distribution, creating partnerships and developing brand platforms. Prior to that, Sriraman was President and CEO for Palisades Tartan US and UK, a premiere distributor of independent and arthouse cinema. She was named among Home Media Magazine’s "40 Under 40 executives" in September 2011. Her previous position was Senior Vice President at Vivendi, Universal Music and Video Distribution’s film entertainment arm and, before that, she held positions at Warner Home Video and Universal Home Entertainment.