Yu Gong founded iQIYI.com in 2010. Today, iQIYI is one of the most famous online television and film portals in China. After the merger with PPS in May 2013, iQIYI became China’s leading online video platform. In 1999, Gong became founder and CEO of focus. cn, a Chinese real estate website, which was acquired by sohu.com shortly after. At Sohu, Inc. he quickly advanced from VP to SVP and COO. In 2009, he joined umessage.com, a telephone hotline service ("12580") supported by China Mobile as COO. The same year he joined the company and under his leadership, it achieved profitability. Gong holds a Ph.D. in Automation Control Theory and its Applications from Tsinghua University.