Ruben Igielko-Herrlich

Over the past 26 years, Ruben Igielko-Herrlich, founding partner of The Propaganda Company, has served as a vanguard for the entertainment marketing industry with his ventures Propaganda GEM and PREVA Media residing under the group’s umbrella. In May 2016, Propaganda GEM became a fully owned subsidiary of the Wanda Cinema Line. Globally, the company is acknowledged as being one of the pioneers of branded entertainment, recognizing and developing innovative communication tools for global corporations by associating them with various forms of media. Igielko-Herrlich is credited with such dominating placements as the memorable Nokia integrations in both THE MATRIX and TRANSFORMERS and the impressive BMW integrations and promotional tie-ins with MISSION: IMPOSSIBLE – GHOST PROTOCOL and MISSION: IMPOSSIBLE – ROGUE NATION, just to name a few.


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