Ruben Igielko-Herrlich

Over the past 26 years, Ruben Igielko-Herrlich, founding partner of The Propaganda Company, has served as a vanguard for the entertainment marketing industry with his ventures Propaganda GEM and PREVA Media residing under the group’s umbrella.

In May 2016, Propaganda GEM became a fully owned subsidiary of the Wanda Cinema Line, China’s largest cinema operator and a member of the Dalian Wanda Group – to spearhead the development of Wanda’s global entertainment media and marketing activities (Wanda Media).

Propaganda GEM, the only entertainment marketing agency with a truly global network, is headquartered in Geneva and Los Angeles. Their vast global reach includes additional offices in China, Southeast Asia, South America and throughout Europe. Under the leadership of Igielko-Herrlich and co-founder Anders Granath, Propaganda GEM has developed a proven track record of success with strategic entertainment marketing ideation and solution-driven concepts for feature films, television, music videos, video games, talent relations and events. Globally, the company has used tailor-made strategies to create symbiotic associations between the client and the program and is acknowledged as being one of the pioneers of branded entertainment, recognizing and developing innovative communication tools for global corporations by associating them with various forms of media. Propaganda GEM’s diverse range of prestigious clients have included The BMW Group (BMW, Mini, Rolls-Royce, BMW Motorrad), Bvlgari, Lacoste, Louis XIII, Moët & Chandon, Nokia, Piaget and Rimowa. Igielko-Herrlich is credited with such dominating placements as the memorable Nokia integrations in both The Matrix and Transformers and the impressive BMW integrations and promotional tie-ins with Mission: Impossible – Ghost Protocol and Mission: Impossible – Rogue Nation, just to name a few.

Also included in The Propaganda Company is PREVA Media, the renowned entertainment media evaluation solution. PREVA Media has developed and established the most representative quantification methods for entertainment marketing activities available today. Of the fundamental aspects of PREVA’s approach is the difference between the ‘cost’ of a placement and the ‘value’ of the placement. PREVA Media offers different approaches ranging from a demonstrative qualitative system to a basic quantitative method of measuring recall rates for global audiences based on the world’s top 50 markets over a three-year period and by program, year and media.

Born in Havana, Igielko-Herrlich is now a citizen of Switzerland domiciled in Los Angeles. He is fluent in five languages, holds a Masters degree in Business Administration from Emory University and a Bachelor of Science degree in Business Administration from HEC University of Lausanne. He has a background in International Luxury Marketing with Tiffany & Co., Bulgari and Chopard.

Keynote: Spotlight on Branded Entertainment


More Speakers


Thomas Ebeling

CEO ProSiebenSat.1 Media

Thomas Ebeling was born in 1959. After earning a degree in psychology from Hamburg University, he began his career with Reemtsma in 1987. In 1991, he moved to Pepsi-Cola Germany, where he served as a marketing manager. Starting in 1994, he was National Sales and Franchise Director for the retail and restaurant sales of Pepsi-Cola, and in 1996, he was appointed General Manager of Pepsi-Cola Germany. In 1997, he switched to Novartis as General Manager of Novartis Nutrition for Germany and Austria. In 1998, Thomas Ebeling assumed worldwide leadership of the Novartis Nutrition Division. In 1998, he was appointed to the Novartis Executive Committee. From 2000 to October 2007, he served as CEO of the global Novartis pharmaceuticals business. Under his leadership, the company's revenues more than doubled from US$11 billion to US$22.6 billion. In October 2007, he was appointed CEO of the Novartis Consumer Health Division. Since March 2009, he is CEO of ProSiebenSat.1 Media SE. Thomas Ebeling was appointed to the Supervisory Board of Bayer AG in 2012. Since April 2017 he has been member of the Supervisory Board of GfK SE.

Keynote: Reinventing the Traditional Media Business


More Speakers


Patrick Wachsberger

Patrick Wachsberger_colored.jpg

Patrick Wachsberger is Chairman of the Lionsgate Motion Picture Group, joining the Company when Lionsgate acquired Summit Entertainment in January 2012. Named as the Game Changer at the 2016 Zurich Film Festival, Mr. Wachsberger has proved during more than 30 years in the motion picture industry to be one of the leading international film executives in the world.  
Mr. Wachsberger oversees all aspects of Lionsgate’s feature film acquisition, production and distribution and is responsible for leading the Company’s motion picture business around the world.  Lionsgate’s feature film slate has generated an average of nearly $2 billion at the global box office each of the past five years, led by the global box office phenomenon La La Land, winner of six Academy Awards, the blockbuster Hunger Games, Now You See Me and John Wick franchises, double Oscar winner Hacksaw Ridge, Tyler Perry’s Boo! A Madea Halloween, The Shack and Sicario.  During Mr. Wachsberger’s tenure, Lionsgate has grossed more than $1 billion at the international box office in a year three times.
Under Mr. Wachsberger’s leadership, the Company has built a global sales and distribution infrastructure including nearly 20 output deals in major territories as well as the IDC 50/50 joint venture serving Latin America.  Lionsgate’s self-distribution operations in the U.K. have achieved all-time revenue bests, and the Company is building a growing film business in China.  
Before joining Lionsgate, Mr. Wachsberger served as the Co-Chairman and President of Summit Entertainment, the company he helped launch in 1993, in addition to being CEO of Summit International.  Mr. Wachsberger led Summit’s evolution into one of the premier independent filmed entertainment studios worldwide, launching the blockbuster Twilight Saga franchise and The Hurt Locker, the 2010 Academy Award® winner for Best Picture and Best Director.
Mr. Wachsberger is also well known for producing Paul Haggis’ In the Valley of Elah, the surprise hit Step Up, which launched a franchise that grossed over $600 million at the worldwide box office, the Brad Pitt-Angelina Jolie blockbuster Mr. & Mrs. Smith and Michael Clayton starring George Clooney.  His executive producer credits include Wrong Turn, Vanilla Sky, The Loss of Sexual Innocence and Bad Lieutenant. Prior to running Summit Entertainment, Mr. Wachsberger served as President and CEO of Odyssey Entertainment and Odyssey Distributors, Ltd., as well as President of J&M Entertainment, a leading foreign sales company.

Panel: The Future of Film Finance & Distribution


More Speakers


Michael Barker

Michael Barker_colored.jpg

As Co-President and Co-Founder of Sony Pictures Classics, which is celebrating its 25th anniversary in 2016, Michael Barker (with Tom Bernard), has distributed (and quite often produced), some of the finest independent movies over the past 30 years.  Previously he was an executive at United Artists (1980-1983) and went on to co-found Orion Classics (1983-1991) and Sony Pictures Classics.
Over the span of his career, Barker’s films have received 159 Academy Award® nominations including several for Best Picture: WHIPLASH; AMOUR; Woody Allen’s most successful film of all time, MIDNIGHT IN PARIS; AN EDUCATION; CAPOTE for which Philip Seymour Hoffman won the Academy Award® for Best Actor; CROUCHING TIGER HIDDEN DRAGON, recognized as the highest grossing foreign film of all time in North America; and HOWARDS END.  His companies’ Academy Award® nominations resulted in 36 wins (most recently László Nemes’ SON OF SAUL for Best Foreign Language Film), including 5 for Best Documentary Feature, including SEARCHING FOR SUGARMAN, INSIDE JOB and FOG OF WAR, and 13 for Best Foreign Language Film which include BABETTE’S FEAST, ALL ABOUT MY MOTHER, THE LIVES OF OTHERS, A SEPARATION, AMOUR and SON OF SAUL.  Other notable award wins include 41 Independent Spirit Awards and 22 Golden Globe® Awards.
Barker has collaborated with some of the world’s finest filmmakers including Woody Allen, Pedro Almodovar, Mike Leigh, Louis Malle, and Zhang Yimou, all of whom he’s worked with on multiple occasions, as well as Robert Altman, Michelangelo Antonioni, Suzanne Bier, Ingmar Bergman, Francis Coppola, David Cronenberg, Guillermo del Toro, the Dardenne brothers, Jonathan Demme, R W Fassbinder, Michael Haneke, Nicole Holofcener, Akira Kurosawa, Norman Jewison, Ang Lee, Richard Linklater, David Mamet, Errol Morris,  Roman Polanski, Sally Potter, Francois Truffaut, and Wim Wenders.  
Over the years, Barker has released features from American masters (ONLY LOVERS LEFT ALIVE, RACHEL GETTING MARRIED, SWEET AND LOWDOWN) and new American filmmakers (TAKE SHELTER, POLLOCK, SLACKER, WELCOME TO THE DOLLHOUSE, FROZEN RIVER); cutting edge films (KUNG FU HUSTLE, MOON, ORLANDO, RUN LOLA RUN, THE RAID); animated features (THE TRIPLETS OF BELLVILLE, PERSEPOLIS, WALTZ WITH BASHIR);  feature documentaries (DOGTOWN AND THE Z BOYS, CRUMB, WINGED MIGRATION, IT MIGHT GET LOUD, THE GATEKEEPERS, TIM’S VERMEER, THE ARMSTRONG LIE)  and foreign films (RAN, A PROPHET, WHITE RIBBON, TALK TO HER, CENTRAL STATION, WINGS OF DESIRE).
He and his colleagues have also restored and theatrically reissued some of the great films of the past including THE PASSENGER, THE GARDEN OF THE FINZI CONTINIS, MURMUR OF THE HEART, and the classic films by Indian master Satyajit Ray.

In recognition of his work, Barker has received the following honors and awards: the Honors Award from the Directors Guild of America, the FINDIE Spirit Award in Los Angeles, the GLAAD Media Award, the Gotham Industry Lifetime Achievement Award from the Independent Feature Project in New York and the Spirit of Independence Award from Film Independent at the Los Angeles Film Festival. Under his and Bernard’s leadership, Sony Pictures Classics received the Special Recognition Award from the Sony Corporation CEO two years in a row (1999 and 2000).  Most recently, he and Mr. Bernard were awarded the esteemed French Legion of Honor from the French government in acknowledgment for their contributions to French culture over the past 30 years.
He currently serves as Co-Chariman on the Museum of the Moving Image Board of Directors, the Entertainment Media and Technology Dean’s Advisory Board at the NYU Stern School of Business, and has served as Adjunct Professor at the Columbia University School of the Arts Graduate Film Program and on the Visiting Committee to the Division of the Humanities at the University of Chicago.  He has a Bachelor of Science degree from the University of Texas.

Sony Pictures Classics most recently released OUR LITTLE SISTER (Hirokazu Kore-eda), EAT THAT QUESTION (Thorsten Schütte), MAGGIE’S PLAN (Rebecca Miller), DARK HORSE (Louise Osmond), THE MEDDLER (Lorene Scafaria) and MILES AHEAD (Don Cheadle).

Upcoming releases include EQUITY (Meera Menon), THE HOLLARS (John Krasinski), LAND OF MINE (Martin Zandvliet), JULIETA (Pedro Almodóvar), ELLE (Paul Verhoeven) and THE EAGLE HUNTRESS (Otto Bell).

Panel: The Future of Film Finance & Distribution


More Speakers


Roeg Sutherland

Sutherland_Roeg_new_colored.jpg

Roeg Sutherland leads the Film Finance and Sales Group at leading entertainment and sports agency Creative Artists Agency (CAA). Sutherland works in the Los Angeles office and specializes in the packaging and representation of independently financed films and international co-productions.  He also works with writing, directing, acting, and producing talent in the motion picture area.

Sutherland has led the packaging and financing of such projects as HACKSAW RIDGE, JACKIE, BIRDMAN, THE IMITATION GAME, 12 YEARS A SLAVE, THE HURT LOCKER, BLACK SWAN, THE WRESTLER, ZERO DARK THIRTY, DALLAS BUYERS CLUB, and LEE DANIELS’ THE BUTLER, among others.

He joined CAA in 2001. 
Sutherland received his B.A. from Princeton University. 

Panel: The Future of Film Finance & Distribution


More Speakers


Pascal Bérard

PhD Researcher ETH/Disney Research Zurich

Pascal Bérard is a joint PhD student at the Computer Graphics Lab at ETH Zurich and at Disney Research Zurich. He is researching new methods to capture, model, and animate virtual humans for applications in the visual effects industry. Pascal’s primary focus is on the human eye and he designed new systems for the acquisition and creation of high-fidelity models of human eyes. Pascal contributed to movies like Rogue One: A Star Wars Story and Doctor Strange and he recently made it onto the Forbes 30 under 30 Europe list.

Keynote: Inspiration Through Advanced Visual Effects


More Speakers


Toby Coffey

Head of Digital Development National Theatre

Toby Coffey is Head of Digital Development for the National Theatre. His role is responsible for the creative and technical development of the digital interfaces between the NT and its audiences. Toby develops forms of digital engagement and interaction around the NT and its productions. Relevant areas include online, UX, cross-platform, app development, digital publishing, interactive installations, AR, VR, 360˚ films, transmedia and documentary production. He has 15 years expertise in the digital arena from creative, technical, production and social perspectives.


More Speakers


Patrick O'Luanaigh

Founder & CEO nDreams Ltd.

Patrick O'Luanaigh is the founder and CEO of nDreams Ltd, a fast-growing independent games developer and publisher focused on virtual reality (VR) games and experiences. O'Luanaigh has over 19 years’ experience within the gaming industry, having previously held senior positions at Codemasters including Head of External Development and Acquisitions, signing and producing titles such as the Music/MTV series and Operation Flashpoint.

From 2000 to 2006, Patrick was Creative Director at Eidos/SCi, where he was responsible for game design, gameplay and overall quality on all titles, including Tomb Raider: Legend, Hitman: Blood Money, Just Cause and Conflict: Desert Storm.

Patrick founded nDreams in late 2006, and has grown the company from a one-man team to one of the world’s leading VR specialists with over 40 full-time studio staff. Patrick is proud to have been a games member of BAFTA for many years.


More Speakers


Muki Kulhan

 Executive Digital Producer Muki-International Ltd. 

Muki Kulhan is an award-winning Executive Digital Producer with over two decades creating interactive content in the worlds of music, entertainment and tech innovation. After 10 years overseeing and growing MTV International’s digital platforms in the “00’s”, she now runs her own digital production arm Muki-International Ltd, creating exclusive social content, VR/AR/MxR, live streaming and business strategies for broadcasters, brands, A-List music talent and more. As BBC’s Executive Digital Producer for The Voice UK for Series 4 & 5, she produced the BBC’s first-ever ‘series’ of 360°VR immersive experiences for a Saturday flagship show, which earned kudos from peers and fans alike.

Twitter: @mukkiapproved


More Speakers